Campaign manifesto

Football season is ritualistic. The more important the game is, the more important the food is. Uber Eats had the awesome opportunity to tap into the football scene as an official NFL partner. In tandem with our biweekly media spots, Uber Eats wanted to release a series of digital communications for game day deals.

Deliverables:

10 total emails (2x per month, 2 templates)
5 in-app billboards
10 push notifications creative
15 social media posts (IG post + IG Story, 3 templates)

Capturing the spirit of football

The logo

Visual System

Understanding email platforms

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October email set

Creative across the platforms

How I managed fidelity across the deliverables.

The numbers

In the span of 5 months, our team saw a 35% new app-user lift, 25% order lift, and 39% BOGO lift in orders.

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Credits

Creative Director: Ecole Weinstein

Copywriter: Dexter Ho

Media: Special Group

Dev Engineer: Michael Tam

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