Uber Eats Grocery Launch

In the midst of the 2020 pandemic, a company-wide evolution was on the rise. A new reality was in order; social gatherings and traveling were momentarily being tabled, and accessibility to resources were more important now than ever. In response, Uber had acquired LATAM based grocery provider Cornershop. It was an opportunity to help users run their households, as well as enable retailers and brands to carry on their business as usual.

Refreshing the wheel

Having recently jumped off a rebrand with Koto Studios, our team was tasked with realigning the brand identity that lived succinctly within this new reality.

Art direction and photography

The photo library was intended for global use, for this the team zeroed in on top ordered items globally. Settings were intended to be universal, making the grocery items the focal point of each composition.

Understanding fidelity

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Subcategory Toolkits

The grocery visual system translated into subcategories such as alcohol.

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Credits:

Photographer: Marcus Nilsson

Producer: Sasha Riddle

Copywriter: Collen Barry

Designers: Josh White, Bia Castro, Madeline Chen

Illustration: Jordon Cheung